In this blog, I will briefly explain Cialdini’s six principles of persuasion. My presentation will be followed by suggestions on how those principles can be applied to diversity and inclusion (D&I) programs.

I’ve recently read the book Influence: Science and Practice by Robert. B. Cialdini (Professor of Psychology at Arizona State University). In his research, Cialdini attempted to understand how humans make buying decisions.

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Floor Martens

Consultant 📊 Business Development & Digital Transformation | Coach 📈 Career & Essencing

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